Interior Define has entered the bedroom category with a new line of customizable furniture.

Direct-to-consumer customizable furniture maker and retailer Interior Define has entered the bedroom category with a new line of customizable furniture.

“Following a year of expansion, we’re excited to further the success of Interior Define’s growth with our entrance into the bedroom category,” said Interior Define CEO Antonio Nieves. “With this launch, we aim to become a whole-home destination, offering high-quality customizable furniture that perfectly fits into everyone’s living, dining and, now, bedroom spaces.”

The company said the core collection includes eight customizable bed frames with intentionally designed details and key customization optionality, at a price point in line with the non-customized market.

Starting at $1,495 for queen-sized bed frames, customers can personalize the frames across headboard heights, leg finishes, storage functionality and fabric options, which include tufting optionality, contrast piping and more.

The new custom bed frames will be on display at its Chicago Define Studio store location, and can be purchased online at InteriorDefine.com. The bedroom collection will be available in select Define Studio locations this fall. The company’s bedroom offerings will also include a new assortment of complementary décor including nightstands, dressers, mirrors, bedding, and other bedroom essentials.

The Chicago-based company has been growing rapidly. In late 2021, it vowed to open 30 new Define Studio locations and enter eight new categories over the next year. In May, it ramped up its product offering, including new additions to its custom upholstery lineup.

Recently, Interior Define expanded its bedding lineup – forming partnerships with Brentwood Home on an exclusive mattress collection and with sustainable bedding firm Buffy on new sheets, comforters, pillows, and shams.

“The bedroom category is an untapped market opportunity for Interior Define,” said Chief Product Officer Christina Holland. “We are dedicated to providing the highest quality products and experiences for our customers. The launch of our bedroom line will further solidify Interior Define as a leader in customizable furniture for every home category, both from a quality and price standpoint.”

Robert Dalheim, senior editor of case goods and global sourcing, has been writing about the woodworking industry and business news since 2015. He is a graduate of Northern Illinois University with degrees in journalism and political science. Contact Bobby at rdalheim@furnituretoday.com or by calling (336) 605-3815.

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